How To Look At Storage Numbers

Still have questions about how we do what we do?


One of the great things about self storage is that you can measure everything with detailed metrics. Everything we do must be backed up with data.

We Identify Both Lagging and Leading Performance Indicators

One of the great things about self storage is that you can measure everything with detailed metrics. Everything we do must be backed up with data.

Measuring calls, visits, rentals, clicks, or conversions is one approach to data analysis. However, at Atomic Storage Group, we identify and focus on the core KPIs for your business. Rather than choosing dozens of metrics to measure and report on, we focus on the key items that move your business forward. Many companies try to track too many KPIs, instead of laser focusing on the ones that matter. Data for the sake of data is useless. Data in Atomic language is an action verb.

Lagging indicators

Measure the output of what has already happened, such as rentals or retail sales. These types of metrics are good for purely measuring results, as they solely focus on outputs.

Leading indicators

They measure the inputs. These metrics help predict what is to come. A great example is website traffic, conversion rates, demand, demand trends, and area activity.

Most organizations focus on lagging indicators. One of the main reasons is that it is easy to report on lagging indicators. It is easy to run a rental report. However, focusing on the outcome does not give you information to change the story.

At Atomic, we look at leading indicators as a huge driver of business. They help discover trends before they emerge. This allows us to maximize revenue, reduce costs, and have a much greater impact on the future goals at each self storage location.

This is how we make every decision. Data. Experience. Your best interest. We consistently do what's hard for us if it's best for our customer. That's the Atomic Way.


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